Just one more time
1 August 2026Behind the scenes, we’re working hard on a new campaign that will be rolled out across Amsterdam from September onwards.
In doing so, we’re bidding a bit of a farewell to our launch campaign, in which we portrayed Amsterdam as very ‘Amsterdam’ish’.
But Amsterdam has changed. People have changed. Society has changed. So the campaign is changing with it. We can’t say too much about it yet, but every Amsterdammer will probably recognise that, in some cases, the whole of the Netherlands is actually reduced to Amsterdam!
But before we get to that, here’s a quick recap of our fantastic launch campaign, made possible by the team at Buutvrij for life. Enjoy one last time the caricatures of the Amsterdam builder, the creative jack-of-all-trades and the PR girl.
