.amsterdam revival campaign 2026

From September 2026, .amsterdam will be in the spotlight: a major awareness campaign by dotAmsterdam ensures that no one in Amsterdam will be able to ignore .amsterdam.

Between September and December, registrars and resellers can get involved in this awareness campaign with a special price promotion. You’ll find all the details on this page.

The promotion in brief

When you activate your relevant resellers, you’ll receive an additional €2,50 discount, provided that you charge your reseller a maximum of €2,50 per domain name. The reseller will send an email to their customers, post the promotion on social media and place .amsterdam in the top three of the domain checker.

Terms and Conditions of the Promotion

Promotion period:

• 1 September 2026 00:00 CEST until 31 December 2026 23:59 CET.

dotAmsterdam’s offer for new registrations

• The promotion applies only to new registrations and (subject to conditions) the first-year renewal of these domains.
• Premium domains are excluded from the promotion.
• The price for the first year of registration is €2,50, excluding ICANN fees.
• To this end, the registrar will send an invoice to dotAmsterdam no later than 30 days after the end of the promotional period, for €22,50 per .amsterdam domain name registered during the promotional period, including a list of these domain names.
• During the promotional period, dotAmsterdam will ensure widespread public visibility in Amsterdam.
• dotAmsterdam will provide materials that the participating party can use in its own communications. These will be posted on this page by 14 August at the latest.
• The participating party will be featured on the campaign website with their name, logo, link, price and any additional offers.
• The automatic redirect from the domain checker to the campaign website will be made available to the participating party with the most extensive supplementary marketing campaign. Parties interested in this should send their marketing plan to dotAmsterdam by 20 August 2026 at the latest.

Are you activating your resellers who focus on Amsterdam or the Netherlands? If so, you’ll also receive:

• An additional €2,50 discount on the first year of registration, up to a maximum of €5.000 per registrar (2.000 domains).
• In the event of a demonstrably successful campaign (sufficient active use and a high likelihood of renewal), this maximum amount may be adjusted; please contact dotAmsterdam in good time to discuss this.

dotAmsterdam’s offer for renewals

• In August 2027, dotAmsterdam will investigate how many of the domains registered during the promotional period are in active use. “Active use” means that a publicly accessible website is running on the domain name, which is not a parking page or placeholder. dotAmsterdam will inform the registrar of its findings, so that any necessary adjustments can be made.
• In January 2028, dotAmsterdam will make a final determination as to how many of the domains registered during the promotional period are actively used.
• If the active usage rate is at least 60 per cent, the price for the first year’s renewal will also be €2,50, excluding ICANN fees. This applies to all domains registered during the promotional period, including those that are not (yet) actively used. To this end, the registrar will send an invoice to dotAmsterdam by 28 February 2028 at the latest for €22,50 per .amsterdam domain name registered during the promotional period and now renewed, including a list of these domain names.
• If the registrar has activated relevant resellers, this calculation and any additional discount will apply to each of its resellers separately.

Minimum requirements for registrars and authorised resellers

• Registration is mandatory via this form; registration must be completed no later than 40 days before the end of the promotional period.
• The registrar must send a mailing about the promotion to (at least) all its Amsterdam-based customers, with support@geefmijmaar.amsterdam copied in.
• The registrar must publish at least one social media post per calendar month during the promotion.
• During the promotion period, the registrar must place .amsterdam in the top three of the domain checker. If this is not possible due to other agreements, the registrar must place .amsterdam as high as possible and/or immediately after .nl.
• If activation of Amsterdam-based or Dutch resellers:
  • The registrar provides dotAmsterdam with a list with its participating resellers.
  • The maximum price to the activated reseller is €2,50 (there is no maximum price to non-activated resellers).
  • The reseller must email all their Amsterdam-based customers about the promotion, copying support@geefmijmaar.amsterdam.
  • The reseller must post one social media update per calendar month during the promotional period.
  • The reseller must place .amsterdam in the top-3 position throughout the promotional period.

Concluding remarks

• If you register after the campaign has started, the promotion applies only to domains registered after the date of registration.
• DotAmsterdam communicates primarily with the registrar. In consultation with the registrar, it may be decided to communicate directly with the participating reseller(s) as well.
• DotAmsterdam may decide to extend the promotion and, in that case, will inform the participating registrars and resellers.
• In the event of suspected abuse, dotAmsterdam may decide to suspend the promotion for a single participant or for all participants.